In the first time we worked together, I was informed of the client's pain points. The doping control process and rules documents were too wordy, lengthy and lacked visual elements, which made it hard for athletes to follow. We had several talks and emails to discuss the goals, contents, aesthetics and progress.
The client was happy with the results; therefore, we continued to collaborate later on. Animations are uploaded to Instagram and YouTube, and instruction documents are printed or sent to athletes as PDFs. These materials are not only impactful but also fun to watch and read. Athletes now can spend less time reading documents and focus on their practices instead - the short, informative, visualised guides have immensely solved their problems.
