Working under the Creative Director who was in charge of the company's national branding and advertising, I created several posters, banners, certificates for different promotional campaigns. I also took part in rebranding the SwimMagic program (swimming classes for kids), in particular the kid-friendly, cute penguin logo. By working closely with the Marketing team, I've gained insights into the web designing process and email marketing. It was exciting to learn that within one entity, different programs and clubs have distinctive brand designs that match their target audience, for example: bubbly, vibrant graphics for SwimMagic and ChillOut (programs for kids and teenagers); bold, energetic, metallic vibe for Barbell Beginners Club.
